Books and Albums, Ideas For Success
Tim and Bev Walden, Fine Art Portraiture Experts
Two of the industry's best discuss how they utilize books and albums to not only boost studio sales, but to also best showcase the variety often captured during their portraiture session. They also illustrate concepts of overcoming the word "variety" as an enemy in the sales room and turn it into big profits.
Tim and Bev
Walden
Fine Art Portraiture Experts
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Tim and Beverly took over Walden's Photography from Tim's father in 1980, taking the studio in an entirely different direction when they developed their trademark "Relationship Portrait" session. Today they run a high-end studio, providing beautifully crafted portraits in an elegant studio with impeccable customer service. Their clients know they will leave the studio with a masterpiece that celebrates their loved ones in the most beautiful way possible.
VIDEO OUTLINE
Sales
Options for the "rest" of the images
Suggestion sales
Products to overcome objections
A place for emotional/abstract images
Creates gaps between you and your competition
Allows place for great quotes
Small footprint for substantial price
Variety is no longer the enemy
Marketing
Provides referrals
Maintains loyalty
Creates buzz at high level
One on one marketing
Reinforce your brand
Partner with vendors
Product Ideas
"My First Five Years"
Personalize with Quotes
Provides journaling options
Look and think ahead to the future
