Promotional Planning with Sarah Petty
Sarah Petty, Photographer and Marketing Leader
Sarah has built one of the country's highest profile studios in portrait photography and has gained much national attention with her photographic marketing skills. In this program she teaches how to organize a promotional calendar designed to help increase sales month to month throughout the year. Numerous different kinds of promotions will be discussed in detail. See why Sarah believes it takes more than just technical skills to win in a photographic business.
Sarah
Petty
Photographer and Marketing Leader
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Even though Sarah has won plenty of awards for her photography, it's not photography technique that has made her business successful. Sarah believes it takes more than technical expertise to win in business. And old school marketing? Forgeddaboutit! The knowledge Sarah shares through The Joy of Marketing and to audiences worldwide has helped thousands of boutique business owners grow their small businesses beyond their wildest dreams. Sarah is a highly-acclaimed speaker, author, MBA and coach who has inspired thousands of boutique business owners to use beautiful marketing to take their business to the next level.
VIDEO OUTLINE
Defining Your Business Plan
Vision
Projections
Financials
Marketing Plan
Defines who you are
Identity-Brand
Positioning
Analysis
Marketing Mix
Promotional Plan
Advertising
Public Relations
Personal Selling
Promotional Planning Steps
Identify Needs
Set Objectives
Create Plan to Meet Objectives
Budget to Fit Planning Calendar
8-10% of Gross Sales
Stay Focused on Plan
Plan Objectives
Jump Start New Year
Generate Sales in Slow Time
Develop Senior Business
Grow Children/Family Business
Encourage Loyalty
Free Reosurces
Vendor List
Holiday Card
Pricce Menu
Maximize Promotional Budget
Trade with Designers
Use Templates
Watch Vendor Sales
Co-Market
Publicity
