Designing a Portrait Studio
After successfully operating three studios that had to be modified physically to meet the needs of a photography business, Rachel has recently opened her fourth and newest studio. Starting with a cement slab she worked to design each and every detail of the building. From placement of the kitchen to the prop room to two different sales rooms, everything was designed to help the process be comfortable and effortless for the client while ensuring smooth workflow for the staff. Join us to see this beautiful studio as well as go back in time to see the things that needed improvement.
One of the leading photographers in the Southwest, Rachel Williams of Tulsa, OK has built her clientele by providing families with beautiful wall portraits and memories of children, newborns and of course, families. She has attained the degree of Master Photographer from the Professional Photographers of America and is one of a few Certified Professional Photographers. She has written articles and been featured in numerous publications. Rachel has built four studios and is our featured guest as she discusses the things she has learned along the way in regard to designing and laying out a photographic portrait business in such a way as to allow all of the work to truly flow smoothly and be most comfortable for her clients.
Before Opening A Studio
Create business plan
Tax ID, business acct., etc.
Apply for bus. loan
Converted apt. above stores
Optimizing a small space
Editing, filing, office work at home
Riverfront area location
High traffic initially
5 yr contract
7-days open, long hours
As studio changes, style changes
Large empty space
Tape floor to layout rooms/walls
Displays laid out in Photoshop prior to move
Style becomes more subdued, less cluttered
Starting to dial in to the desired client
Idea of a building
Designed from gound up
Rooms, walls, power outlets, etc.
Tiles, carpets, paint, all selected
Company "brand" carried throughout
Natural soft tones
Studio designed with the client in mind
Match your style with your client
Baby changing areas
All furniture designed for efficiency
Complete organization in all offices/rooms