The New Senior Portrait
Jen Basford, Photographer, Founder of Senior's Ignite
Join us as we reach into the world of High School Seniors with one of the best. Jen has long had a successful studio and now offers help for other photographers through her "Seniors Ignite." Jen will show techniques for marketing to this ever-changing market segment and will illustrate great lighting and posing along the way.
Photographer, Founder of Senior's Ignite
Jen Basford owns 3 girls photography in Edmond, Oklahoma. She is best known for fashion-inspired high school senior portraits and the annual must-see fashion show she puts on for upcoming seniors each spring. Jen is one of the top senior portrait photographers in the Midwest largely due to her out-of-the-box approach to marketing and client relationships. Jen also owns Seniors Ignite (, an organization dedicated to providing next-level senior portrait photography education to photographers to help them grow their business.

Defining Today's Senior
They are unique
You must know what they want
Everything Is Personal
They want to belong
A part of something special
Need to be cool
Key Elements for Success
Your studio is a business
Photography must be at a professional level
Provide a unique experience
What Sets You Apart
UVP-Unique Value Proposition
Define your target senior
Create detailed profile
The key is the relationship
Stop advertising to them
Be consistent
Create a plan to connect
Online-Social media
Connecting Offline
Model program
Senior Ignite models
Become an expert
Tying It All Together