Selling with Integrity
Allison Tyler Jones, Professional Photographer
Learning to work with your clients to make sure they are buying the right products for their families can be a challenge. Allison has successfully navigated these waters and shares hor knowledge on great selling techniques, ideas on products to sell and how to best relate to your clients during the sales appointment. This important presentation will be very helpful for new photographers as well as long-term pros.
Allison Tyler
Jones
Professional Photographer
▲
Allison Tyler Jones travels the world teaching photography and business workshops and is the author of three published photography books with a fourth on the way. For 12 years shoe owned and operated one of the nations leading scrapbook retail stores - Memory Lane in Mesa, Arizona. She's now at the helm of Allison Tyler Jones Photography, Inc., a boutique portrait studio in historic downtown Mesa that ranks as one of PPA's Top Performing Studios. Allison specializes in portraits of families and children for both retail and commercial clients and loves to make people laugh. Owning a business is hard, and Allison is excited to share her down-to-earth, practical advice.
VIDEO OUTLINE
Old School Oversell
High pressure
Bigger is always better (even if it's not)
Exploiting their excitement
Not sustainable
Single transaction vs. long-term relationship
New School Undersell
Shoot and burn
No plan
No consult or guidance
Expecting the client to do your job
Abdicating all control
Buyer's remorse-no help
No finished product
Product Philosophy
Discreet product vs. gallery
Modular products
Long-term plan
What Are You Selling?
Digital files on disc
Pic for FB
8 x 10's and 5 x 7's
Framed prints or canvases for wall
Art that Happens to be Your Kid
Timeless Presentations
Framed Collections
Canvas Collections
Integrity Selling
True to you
No pressure
A plan for each client
You manage the experience
Sustainable plan
Happy clients-referrals
A trusted advisor
